The Archive
THE ODD TREATMENT
A look behind the curtain. Experimental drafts, production notes, and unhinged film theory directly from the directors.

Dhurandhar 2Apr 26
Forget Dhurandhar 2 — This Guy Made 'Susundhar 2' for Free and It's Absolutely Unhinged
Dhurandhar 2 broke Bollywood. Now a zero-budget filmmaker is breaking the internet — except the internet doesn't know it yet.
Let's talk ...

AIMar 26
AI Stole the Boring Parts of VFX. Here's What Humans Do Now.
A few years ago, if you wanted a cinematic visual effect in your film — even a simple one — you needed three things: a big team, a bigger bu...

AIMar 26
The 3 AI Tools That Replaced 3 Full-Time Roles in Our Post-Production
Okay fine. We're saying it. We replaced three post-production roles with AI tools. Not fired-replaced. Evolved-replaced. But still — three h...

Production HouseMar 26
Your Production House is Costing You More Than Money
A sharp editorial on what breaks between brief and final cut at most production houses in Mumbai — and what a creative agency built differen...

Dhurandhar 2
Apr 3, 2026
Forget Dhurandhar 2 — This Guy Made 'Susundhar 2' for Free and It's Absolutely Unhinged

AI
Mar 19, 2026
AI Stole the Boring Parts of VFX. Here's What Humans Do Now.

AI
Mar 9, 2026
The 3 AI Tools That Replaced 3 Full-Time Roles in Our Post-Production

Production House
Mar 9, 2026