Built Oddly.
Built for Now.
In-House Production Partner

Vitty Vise & Co.
Production Infrastructure
Vitty Vise & Co.
In-House Production Infrastructure Partner
Co-founded by Rahul Purohit and Vishal Sharma, Vitty Vise & Co. is the production backbone of our biggest work. Built to handle complex logistics, large-scale commercial shoots, and massive set builds, they provide the infrastructure and crew expertise that allows our creative vision to scale without limits.
Learn About The EcosystemTwo siblings. One extremely stubborn shared opinion about what good filmmaking looks like.
Odd Frame Media started because we kept seeing the same thing — brands with genuinely interesting stories getting filtered through so many layers that by the time the film came out, nobody recognised the original idea anymore.
So we built something different. A creative agency and production house that works as one team, under one roof, with one version of the brief. From the first concept call to the final export.
Based in Mumbai. Slightly obsessed with getting it right.
The Founders
Keval Purohit
Co-Founder, CTO & Director of Photography
As the technical and visual anchor of Odd Frame Media, Keval merges cutting-edge cinematography with advanced post-production pipelines. His deep understanding of lighting nuance, camera science, and AI-accelerated workflows ensures that every frame is a technical and aesthetic triumph.
Rahul Purohit
Co-Founder, CEO & Director
Rahul drives the creative vision and directorial voice of the company. With a relentless focus on narrative rhythm and visual storytelling, he directs brand films and commercials that break through the noise, orchestrating productions that scale from intimate docu-style shoots to massive television commercials.